Saville Group, the UK’s leading AV integrator and event specialist, today launched three new visual identities and revamped websites after enjoying a period of extended strong growth.
Saville has an incredibly strong heritage within the AV, communication and collaboration sectors and has been delivering high-quality integrated AV systems solutions for many years. Today, Saville Group has revealed a new parent brand alongside new brand identities, Visavvi and Sparq, for the company’s AV systems and live events specialists respectively.
Andy Dyson, joint managing director of Saville Group, said: “The Saville name has been associated with industry leadership for five decades, but we were keen to give Visavvi a platform of its own and the freedom to concentrate absolutely on business collaboration."
“We are proud to be working with so many hugely successful clients across the corporate, education, healthcare, public and government sectors and look forward to building on this under our new name and identity. Visavvi will continue to play a leading role in the world once known as ‘audiovisual’ – now a fluid meeting point of converging tech and business collaboration. At our heart, Visavvi exists to provide not only excellent solutions and collaboration for clients but, through our first-rate and highly trained team, we will seek to advise, inspire and accelerate business success for clients in an industry which is continually evolving.”
Saville Group has experienced three years of strong growth, providing the ideal foundation for launching this new brand and corporate positioning. The process means that Saville Group, Visavvi and Sparq will each bring key strengths to the forefront of the businesses.
Saville Group’s brand reflects its unique position in the industry and combines a sleek, modern outlook with its heritage as one of the UK’s longest-established audio visual companies. It represents strong values, passion and dynamism, underpinning its commitment to working with a wide range of businesses throughout the world.
Colin Nixey, joint managing director of Saville Group, added: “Our brand transformation project has given us an excellent opportunity to review and consolidate our core values as a company. We’ve created three exciting new brands that accurately reflect who we are and our approach to working closely with our clients. It’s been an incredibly positive experience for our teams, uniting us with one clear vision and approach for the future.”