The power of engagement in a time of crisis

Engagement supported by robust communication strategies is without doubt key components for businesses in their battle to survive this period of crisis and to successfully embrace the challenges that lie beyond. The pandemic has been unique in that it has affected all areas of life and no sector of business is untouched. The negative aspects such as the loss of jobs and a volatile economic future are easy to see, but there is also a silver lining; which is a newfound focus on the positive benefits of bringing people together, albeit virtually.